Sober Curious Movement 2023

Advertiser Disclosure

sober curious movement 2023

The Sober Curious Movement 2023 has been gaining ground in recent years, and 2023 seems to be the year it’s truly taking off. With one in four Americans aware of this growing trend and a significant 34% stating they’re trying to drink less this year,

the movement is making waves across the nation12.

For some, what started as a “Dry January” has extended into an alcohol-free 20232. This shift is not just about abstaining from alcohol; it’s about exploring the reasons behind our drinking habits and creating a more mindful relationship with alcohol3.

Sober Curious 2023 Movement: What Does It Mean

The Sober Curious Movement originated in 2018 when Ruby Warrington published her book, “Sober Curious.” Since then, it has grown exponentially, with other authors like Holly Whitaker contributing to its expansion4.

The movement encourages individuals to question their alcohol consumption and consider the benefits of reducing or eliminating alcohol from their lives 5.

This trend towards mindful drinking has seen significant support from Millennials and Gen Zers, driven by social media and an increased focus on health and well-being. Younger generations are exploring the sober curious movement,

questioning societal norms around alcohol, and fostering healthier relationships with their consumption habits.

Despite this growing interest in the Sober Curious Movement, traditional retailers and hospitality players have been slow to adapt.

There’s a growing demand for non-alcoholic alternatives and a shift towards mindful drinking, and those who fail to recognize this change risk falling behind8.

In conclusion, the Sober Curious Movement in 2023 is more than just a trend; it’s a lifestyle choice that promotes awareness, health, and mindfulness.

As we move forward, we can expect to see this movement continue to grow and shape our society’s relationship with alcohol.

7bacf93d 9e52 4445 9205 87dd33e1e163. CR0,0,2048,1267 PT0 SX970 V1
  1. NCSolutions
  2. Turnto10 2
  3. Madewithlemons
  4. Allsober
  5. Chester County Hospital
  6. ProgressiveGrocer
  7. CBS Philadelphia
  8. Forbes

What is the significance of the “sober curious” movement?

The “Sober Curious” movement is significant for several reasons. This growing group of individuals is challenging societal norms around alcohol consumption, promoting a more mindful approach to drinking habits12.

Firstly, the movement is contributing to a broader conversation about mental and physical health. It encourages individuals to reflect on their relationship with alcohol,

understand their motivations for drinking, and consider the impact of alcohol on their well-being34.

Secondly, the Sober Curious movement is helping to reduce the stigma associated with not drinking. It’s shifting the narrative from being a “drinker” or a “non-drinker” to making conscious choices about alcohol use based on personal wellness goals56.

Thirdly, the movement is changing the landscape of the beverage industry. It’s driving demand for non-alcoholic alternatives and pushing manufacturers to create innovative,

high-quality products that cater to those choosing to drink less or abstain completely 7.

Lastly, it’s important to note that the Sober Curious movement isn’t about promoting total abstinence but rather about fostering a healthier relationship with alcohol.

It provides a space for people who don’t identify as having a substance abuse problem but still want to explore the benefits of reducing their alcohol intake8.

In essence, the significance of the Sober Curious movement lies in its potential to shift societal attitudes, promote healthier lifestyles, and drive change in various sectors, from healthcare to retail.

  1. Verywellmind
  2. Verywellhealth
  3. Chester County Hospital
  4. Fitbit Blog
  5. NPR
  6. Healthline
  7. Food Institute
  8. Henry Ford Health System
69e6f2de c9f8 4432 9fe1 583d87a17f39. CR0,0,1348,417 PT0 SX970 V1

The Wellness Movement Connection

This wellness revolution has seen a shift in societal attitudes towards self-care, mindfulness, and holistic health.

The sober curious movement is part of a larger wellness trend that prioritizes physical and mental health over short-term pleasure.

In the wellness paradigm, every choice we make — from what we eat to how we spend our free time — is viewed as an opportunity to nourish our bodies and minds 1.

It’s no wonder, then, that attitudes toward alcohol are changing as well.

Alcohol consumption, especially heavy drinking, has long been associated with negative health impacts, such as liver disease, heart problems, and mental health issues2.

The sober curious movement aligns perfectly with this wellness mindset.

It encourages individuals to question their relationship with alcohol and consider whether it serves their broader health and well-being goals 3.

By opting for less or no alcohol, individuals can reduce the risk of chronic diseases, improve sleep quality, increase energy levels, and enhance mental clarity4.

Furthermore, the wellness movement emphasizes the importance of mental health.

Many people use alcohol as a coping mechanism for stress, anxiety, or other mental health issues. The sober curious movement encourages individuals to explore healthier coping mechanisms5.

Platforms like play a crucial role in promoting the sober curious trend within the wellness movement.

They provide resources, support, and community for those exploring a sober lifestyle, further reinforcing this trend’s connection with wellness.

In conclusion, the rise of sober curiosity is not just a standalone trend;

it’s a reflection of the broader wellness movement that’s reshaping societal attitudes towards health and wellbeing.

As we continue to prioritize wellness, likely, the sober curious movement will only grow stronger.

33776edffbdb9d9bf6563ab7d8044815.w3000.h1500. CR0,0,3000,1230 PT0 SX1464 V1


  1. CDC
  2. Fitbit Blog
  3. Healthline
  4. The Guardian

Generation Z and Millennials Leading the Charge


The “sober curious” movement has been gaining traction among Generation Z, the generation born between 1997 and 2012. This trend sees young people either reducing their alcohol intake or eliminating it, driven by a variety of factors.

According to a report from BBC, 49% of Gen Z individuals are conscious of their online image when they socialize, which could be a contributing factor to this trend1.

Forbes suggests that this generation is prioritizing taste over the effects of alcohol, leading to a rise in mindful drinking2.

A study from the U.K. shared by USC Annenberg Media indicates that Gen Z is the most sober and sober-curious generation yet 3,

while a 2018 Berenberg Research report found that Gen Z is consuming 20% less alcohol per individual than Millennials4.

Hill points out that Gen Zers are drinking about 20% less alcohol per capita than Millennials did at the age of 5. This shift away from alcohol is also being driven by social media,

heightened awareness of the impacts of excessive drinking, and an increased focus on health6.

Businesses have started to take notice of this trend, with many now offering low or no-alcohol alternatives to cater to this demographic3.

This growing interest in the sober curious movement among Gen Z is not just a trend; it’s a cultural shift that could potentially redefine social norms around alcohol consumption for future generations7.

  1. (
  2. (
  3. ( 2
  4. (
  5. (
  6. (
  7. (

Conclusion: Embracing a Sober Curious Lifestyle

Embracing a sober curious lifestyle is a personal journey of self-discovery and mindfulness. It’s about understanding your relationship with alcohol and making conscious decisions that align with your overall health and wellness goals.

The sober curious movement provides an avenue for individuals to question societal norms around alcohol, explore the potential benefits of reducing or eliminating it from their lives,

and create a more balanced lifestyle. It’s not about total abstinence, but about fostering a healthier relationship with alcohol.

This shift towards mindful drinking has the potential to improve physical health, enhance mental well-being, and even positively impact relationships and productivity.

The sober curious movement also paves the way for more inclusive social environments where non-alcoholic options are readily available and celebrated.

718bW0iBFeL. AC SL1500


Moreover, embracing a sober curious lifestyle can be a catalyst for broader societal change. It’s driving demand for non-alcoholic alternatives in the beverage industry and contributing to conversations about mental health and self-care.

In conclusion, being sober and curious is about more than just reducing alcohol intake – it’s about empowering individuals to make choices that support their health, happiness, and overall quality of life.

Whether you choose to go completely alcohol-free or simply aim to drink more mindfully, the sober curious movement encourages a thoughtful, intentional approach to alcohol consumption.

As we look ahead, it’s clear that the sober curious trend is not just a fad but a significant cultural shift that’s here to stay. So, why not get curious and explore what a sober or less alcohol-focused lifestyle could mean for you?

Disclosure Statement: At, we are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. This means that when you purchase through our affiliate links, we may earn a small commission at no additional cost to you.

Newsletter Signup Form
Please enable JavaScript in your browser to complete this form.


Leave a Comment